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Olivier Bruel)
que provoca que una obra nos emocione
Admira lo pequeño y lo oculto
mostrar la verdad y borrarle (poco a poco) los estigmas
Brand Psychology G. Appolinaire Olivier Bruel)Brand Psychology Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and most importantly disposable income. Reputation management authority Jonathan Gabay
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